Hey there, I'm Martina.

You've built something real. Now let's build the executive presence online to match.

I advise professionals, founders, and senior leaders to turn hard-earned credibility into a LinkedIn presence that gets you found.

A man on yellow background, testimonial to Martina Kikic, LinkedIn executive branding advisor
A man on yellow background, testimonial to Martina Kikic, LinkedIn executive branding advisor

“You build reputations that travel ahead of you, quietly and confidently.”

— Richard Goold, The Growth Advisor, £250m+ in exits
A woman in a ring holding 4 times world championships belts in boxing, testimonial to Martina Kikic, LinkedIn executive branding advisor
A woman in a ring holding 4 times world championships belts in boxing, testimonial to Martina Kikic, LinkedIn executive branding advisor

“You're the person every high-performer needs in corner.”

— Ivana Habazin, 4x World Boxing Champion
A man in light blue jacket, testimonial to Martina Kikic, LinkedIn executive branding advisor
A man in light blue jacket, testimonial to Martina Kikic, LinkedIn executive branding advisor

“You helped me understand my value in a way no one else had.”

— Abel Kaszian, DPO for large enterprises

IF ANY OF THESE SOUND LIKE YOUR OWN THOUGHTS, YOU'RE IN THE RIGHT PLACE

I don't want to be famous. I want the right people to know I exist.


I'm the one who fixes it, and someone else gets the credit publicly.


I hate that being visible feels like bragging, so I stay quiet and lose.


Every quiet month on here, my pipeline gets thinner and I can feel it.


I built a real career and the people deciding on me can't see a bit of it.


Everyone comes to me for advice, and none of it shows up anywhere.


I know I'm the right fit for that job, and I'm just sending CVs but getting nothing.


Offline, people know who I am. Online, I'm losing to people who barely have a reputation.




If you nodded at even 3 of these,

you are exactly who I built this for.

Martina Kikic, LinkedIn personal branding advisor and founder of The Peace OS, seated and smiling

I know this one from the inside

I didn’t think about LinkedIn beyond having the trendiest CV copy.

For years, I sent CVs and did everything the right way, and I was still passed over by people with half my experience. I didn’t get that unfairness and why my experience didn’t make me the obvious choice.

So, I swallowed my pride, decided to take guts, be bold, and take my career into my hands. LinkedIn felt, at the same time, both a place of painful frustration and a place of “salvation.” So, naturally, I started rambling.

And my own words surprised me. Not because I was born with LinkedIn in my blood, but because my “Who the heck wants to read from me?” was met with “Give me more.” from others.

Whoa, I mean come on, seriously? I’m just so ordinary. And that happened.

Then I pledged to give that peace and relief to the mistreated, the not taken seriously, the missed, who worked so hard for where they are and still not progressing. Those with real expertise in their hands, and the world is not choosing them.

And the results came not only to those seeking progression in their career, but as paid speaking invitations, funding, features, recognitions, client acquisitions.

If that’s you, welcome to my club, known as my world. I know what you’re going through, and that’s why I built this.


  • 15 years beside founders, C-suite, and senior executives across finance, tech, blockchain, fintech, aviation, etc.


  • 3 years running, UAE's #1 on LinkedIn for Personal Branding, Audience Building, and Thought Leadership (Favikon)


  • 15% of every client enrollment goes to Mother Teresa's mission. I made that promise because life doesn’t give everyone the internet and LinkedIn.

Martina Kikic speaking on stage between personal branding coaches Chris Do and Jasmin Alić at a Link Up Community panel event, seated on orange armchairs in front of a Link Up branded backdrop.
Martina Kikic speaking alongside Chris Do and Jasmin Alić

Before you start, read this

You're in the right place if:

✅ You've spoken on stages, and nobody online knows you did.

✅ Event organizers book people with a smaller name than yours.

✅ You're the obvious choice, but the work goes to someone else.

✅ You want to be known beyond the people who already know you.

✅ You're new to this market, and the clients don’t know you exist yet.

✅ You're the quiet expert everyone borrows from and nobody credits.

✅ You're up for the bigger role, and it goes to someone they already know.

✅ Someone recommends you, then the person Googles you and hesitates.

✅ You're job-hunting, and recruiters chose someone with half your experience.

✅ Your reputation’s left to fate and you need a reputation management strategy.

This isn't for you if:

— You want a template, not a positioning built around you.

— You want followers, not the right people paying attention.

— You think a polished profile alone will close deals for you.

— You'd rather wait another year and hope it sorts itself out.

— You'd rather complain about LinkedIn than change your approach.

What changes when the right people finally see you

You're asked for your opinion instead of having to offer it.


You get the intro your competitor has been chasing for a year.


Someone you admire slides into your DMs to start a conversation.


You get a message from someone who says your post helped them.


A paid invitation to speak lands in your inbox, and you didn't ask for it.


You come somewhere new and people already treat you like you belong.


You turn down work that isn't right, because three better ones are waiting.


A recruiter reaches out about the exact role you wanted, before you applied.


A dream client messages you first, and they've clearly done their homework.

How the work actually works

“I don’t know what to post about, or how to make my profile actually say something about me.”

Be Known

For professionals whose reputation is already strong, but whose online presence does not reflect it.

1 focused session where we identify what you should be known for, where your current presence is working against you, and what needs to change. All starts with an onboarding questionnaire so you get the most out of one hour.

EXPECTATION
  • Know exactly what you want people to remember about you

  • Know what to say when the right people look you up

  • See what's weakening your professional presence

  • Stop looking like everyone else in your industry

  • Leave with a direction you can actually use

LEAVE WITH

Your professional positioning, profile recommendations, content direction and 5 ideas.

“I’ve built a solid career. I just don’t think my LinkedIn shows what I actually know.”

Be Recognized

For professionals who are ready to change how they are perceived and take control of their executive presence.

3 sessions where we work through your positioning, messaging, profile, content and visibility.

EXPECTATION
  • A way to become visible without turning yourself into a LinkedIn personality

  • A professional presence that reflects the level you operate at

  • A way to turn visibility into actual professional relationships

  • Content that shows how you think, not just what you do

  • A stronger reason for the right people to remember you

  • A profile that makes your expertise obvious

LEAVE WITH

Your positioning, messaging, rewritten profile sections, content direction, 10 ideas, writing framework, 4 branded posts, visibility plan, engagement plan and relationship plan.

“I don’t want to become one of those LinkedIn people. I just want people who matter to know who I am and what I’m good at.”

Be Remembered

For professionals who want the whole professional presence built with them, rather than figuring it out alone.

6 sessions covering your positioning, messaging, profile, content, visibility, engagement and relationships, with implementation between sessions and weekday support when you need it.

EXPECTATION
  • Content that makes your expertise visible before you ever speak to someone

  • A professional reputation that is easier to understand and remember

  • More confidence in what you say publicly and how you show up

  • A consistent presence wherever someone encounters you

  • A practical way to stay visible without living on LinkedIn

  • A stronger bridge from being seen to being contacted

  • Someone in your corner while you put it into practice

  • A profile that can do more of the explaining for you

LEAVE WITH

Your positioning, messaging, complete profile, content, 8 written posts, bios, visual assets, visibility and engagement approach, relationship approach, implementation review and 90-day plan.

★★★★★

Martina understands what many miss: reputation is built through signals, presence and knowing exactly what needs to be said.

Richard Goold
Richard Goold The Growth Advisor, £250m+ in exits
★★★★★

Martina stands out as the crown jewel of brand strategists. A true professional in both attitude and knowledge, yet always light and on point.

Abel Kaszian
Abel Kaszian DPO for large enterprises

“You build reputations that travel ahead of you, quietly and confidently.”

Be Known Be Recognized Be Remembered
Everything in “Be Known” plus Everything in “Be Recognized” plus
Price $499 $1,999 $4,999
Sessions 1 3 6
What you're buying Your professional positioning Your professional presence Your complete professional brand
What you should be known for Positioning statement Positioning + professional messaging Positioning + messaging across all key assets
Differentiation Your point of difference Position + differentiator Position + differentiator expressed throughout your brand
LinkedIn profile Recommendations Core sections rewritten Full profile rewritten + implemented
Content foundation Content direction Content direction + defined topics Complete content foundation
Content ideas 5 ideas 10 ideas 10 ideas
Writing system – Writing framework Writing framework + examples for your positioning
Branded LinkedIn posts – 4 8
Long-form LinkedIn article – – 1
Professional bios – – Short + long + speaking
Visual identity – – Complete visual identity
LinkedIn banner – – Designed
Featured section – – Designed
AI generated profile photo – – ✓
Content starter kit – – ✓
Visibility – Visibility plan Visibility plan + implementation
Engagement – Engagement plan Engagement refined through real examples
Relationships – Relationship plan Connections + conversations + follow-up
WhatsApp support – – Weekday support between sessions
Implementation review – – ✓
90-day plan – – ✓
What you leave with Your professional position, ready to use Your positioning, profile, content and visibility assets ready to use Your complete professional brand, with the key assets created and implemented
Upgrade Upgrade to Tier 2 or 3 and pay only the difference. Upgrade to Tier 3 and pay only the difference. Upgrade to the ongoing ghostwriting and relationship building

See it with your own eyes

Hear it from two people who did it

Watch me actually do it, live

Skip to the part you came for:

01:19:00 - Session 2 brand file

01:35:41 - Post review

01:48:33 - When to work with AI and when not

01:49:24 - With whom I’m NOT working

10:39 - Onboarding questionnaire

11:55 - Your LinkedIn operating system

14:22 - Session 1 brand file

Frequently asked questions

Still deciding?

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But don't take my word for it…

Stephanie Hanson recommendation on Martina Kikic's LinkedIn workshop for a Chamber of Commerce, praising her as an engaging speaker
Andreja Smajila 5-star review: senior leaders reached out with speaking invitations after the program
Richard Goold 5-star review of Martina Kikic's executive personal branding and reputation work
LinkedIn analytics showing 10,833% impressions growth and 454% follower increase
90-day LinkedIn analytics showing impressions and follower growth
Martina Kikic's LinkedIn content performance, 5.9 million cumulative impressions over 12 months
LinkedIn analytics: 408,061 impressions and a 31% senior executive audience reached
Martina Kikic's LinkedIn analytics showing 5.9 million impressions, up 3,462% in a year, founder of The Peace OS
LinkedIn recommendation from Abel Kaszian, describing Martina Kikic as a true professional with reasonable pricing, calling her work in personal branding outstanding.
Swanagan Ray recommends Martina Kikic for LinkedIn visibility for executives and job seekers
Dragana Ognenovska testimonial on Martina Kikic's authentic personal branding approach
Preslav Tsvetanov review of Martina Kikic's honest, plug-and-play LinkedIn course
Richard Goold 5-star review of Martina Kikic's executive personal branding and reputation work
Tabish Hassan testimonial: Martina Kikic helped him find his voice and stand out on LinkedIn
Alexander Grossmann praising Martina Kikic's The Peace OS LinkedIn community
Rhea Fermin recommendation: Martina Kikic builds authority, growing a CEO client's reputation, LinkedIn visibility, and boardroom influence
Maria Luiza 5-star review of Martina Kikic's LinkedIn personal branding course
Charles Muniz 5-star review: The Peace OS made his LinkedIn profile attract the right people

Are you in to make your personal brand work for your career?

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